Week at a Glance
📜 Quote: Taking the next step
🗳 Talk of Product: User Journey Mapping
📈 Market Highlights: Performance and News
🧠 Mental Framework: Logical Fallacy
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Estimate read time: 3 minutes
📜 Quoting a Great:
“The magic of the creative process is that there is no magic. Start where you are. Don’t stop.”
Seth Godin
🗳 Talk of Product:
User Journey Mapping
Imagine you’re planning a trip. Unless you're a spontaneous traveller, you'd probably plan the destination, activities, sightseeing tours, and restaurants.
Similarly, a user journey map (UJM) follows a user's journey using a product. For every product, a customised map can be drawn. Be it the discovery of need, the discovery of application, first use, or purchase decision using the application and then coming back to it. All these are basic user journeys utilising an application.
One fundamental question that needs to be asked before the activity is, "Why are we even doing this? What do we plan on achieving by doing this?"
A UJM is drawn with an underlying need to improve or fix something.
Once our objective is set, we need to identify all the touchpoints based on the type of persona we're trying to improve the experience. Improvement opportunities can be identified based on their goals, emotions, and pain points.
Below are the UJMs for Facebook and Amazon:
📈 Market Highlights:
Major Global Macroeconomic Events:
US Congress approves debt-limit suspension to avert a default
India’s GDP grows at 7.2% for FY 2023
🧠 Mental Framework:
Logical Fallacy
Sometimes arguments are structured in such a way that they make a lot of sense, but are flawed. They generally use unsupported conclusions as the basis of their arguments. Sometimes we also end up saying things which seem reasonable at the moment for it to be later proved to be false.
But what would someone gain from this?
It is generally done either out of poor reasoning skills or to manipulate the other person.
Questions like 'Would you rather' are full of such fallacies, such as: Would you rather have more time or more money?
If you give competitive exams, you'd be aware of such questions:
Statement: "You are hereby appointed as a programmer with a probation period of one year and your performance will be reviewed at the end of the period for confirmation." - A line in an appointment letter.
Assumptions:
The performance of an individual generally is not known at the time of the appointment offer.
Generally, an individual tries to prove his worth during the probation period.
And multiple options.
There are several logical fallacies, about 21 but most of them fall under these two:
A factual error in the premises
The premises fail to logically support the conclusion
Safeguarding ourselves from this is not an easy task. Developing critical thinking is one of the ways to save ourselves from falling into such traps. Critical thinking not only involves thinking in the now but also about the consequences and their effects too.
I would love to hear from you about the things you’ve noticed!